March 12, 2011: Open (Ogre) Letter To Distributors
Later this year, weíll release Ogre 6th Edition. It will be a very, very deluxe boardgame, with all the rules and units from Ogre, G.E.V., and Shockwave, as well as things that have only appeared in magazines and miniature releases.
Why? Because I want to. Ogre was my first design, and the boardgame version hasnít been available for years. And people keep asking me for it. So some of our Munchkin money is going back to support the people who bought my very first game, by bringing them an edition with the best possible components.
It wonít be ďEuroĒ style. No meeples, no plastic. This will be the kind of hex wargame that we dreamed about 30 years ago, back when our heroes were SPI and Avalon Hill. HUGE double-sided map boards. HUGE full-color counters with HUGE type. A HUGE box to hold them in. And giant constructible Ogres!
So why am I writing this letter? Not to say ďHey, distributors, weíll do this if you like the idea.Ē Iím going to release this game, no matter what. If we donít get enough distributor interest, weíll release it for direct sales only, with (probably) a lower print run, and (certainly) a lower price, since we wonít have to build in the distributor and retailer margin.
But I donít want to bypass distribution. We went through this with GURPS Russia, back in í98. When we solicited it, the distributors said ďMeh.Ē We believed in the book, and printed a short run for direct sales. Suddenly everybody wanted it! It sold out quickly, distributors and retailers demanded it, and we ended up reprinting it for distribution! I wonít go through that again.
Hereís why you may not want this game: Itís going to retail for $100, and it isnít full of plastic toys. Itís a classic hex wargame, and those arenít in fashion. Hereís why I hope you DO want it:
Talk to Ross at the GAMA Trade Show next week, and feel free to write directly to me at email@example.com. We've also created a sell sheet with more information; please note that the art, both on the sell sheet and above, is not final.
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