July 25, 2014: San Diego Comic-Con Is Now!

A few days ago, on a beautiful San Diego day, the doors to San Diego Comic-Con opened and tens of thousands of fans raced as fast as they could . . . to stand in line. Preview Night at SDCC is a madhouse rush of excitement as everyone tries to grab the exclusives, running from booth to booth in an attempt to score every single one of the amazing -- and very limited! -- doodads, trinkets, and awesomes that contribute to the fun of the convention.

At the booth -- #4423 if you're at the convention and wish to join us -- Kali and Miranda held down the dice table, showing off the Mars Attacks: Dice Game and teaching a lot of new gamers Zombie Dice and Chupacabra. When I walked by the booth at about 7pm on Preview Night the dice were rolling and tumbling every direction possible, so Andrew and I set off to say hi to some of our friends who are also working the convention this week.

• We got the chance to chat with Jonathan over at The Loyal Subjects, and this was my first chance to hold their 8-inch tall vinyl Shockwave toy. Incredible! Andrew and I got to know Jonathan because of a shared business partner -- both company's work with PSI for sales and fulfillment -- and it's only at the trade shows where we really get solid chunks of time to talk about toys, games, and the business of toys and games. Still, even five minutes with Jonathan was enough to find out about some secret new stuff.
• Kristin and Amber of Looney Labs were working away stickering promo cards and showing off the new Regular Show Fluxx game. The game looks gorgeous and if you're at all a fan of fun card games (I suspect that you are) then you really need to check this out once it hits store shelves.

After that Andrew and I separated for a bit, as he wandered over to indulge his need for movies at The Asylum while I chatted with the staff of 2000 AD and grabbed a couple of Judge Dredd collections I didn't already own. I also discovered that both Henry Flint and Jock would be signing at the booth . . . at the exact times that I will be in important meetings. See, guys, this is why I can't get cool signatures. At least the meetings are sure to be a lot of fun and very productive.

There's still days of this excitement left to go, so don't forget to visit us at booth 4423 if you're at the convention. And if you are not at SDCC this year then keep an eye on the SJ Games Twitter account and watch as the fun unfolds with our Steve Jackson Games at SDCC Facebook event page.  It would be better if you could join us at the show, but even if you can't be here you can at least get the latest news as the show is in progress.

-- Phil Reed